Oliver McAteer
Mar 31, 2020

Publicis Groupe flies people home to families amid COVID-19 chaos

The holding company is also accelerating the rollout of Marcel.

Arthur Sadoun
Arthur Sadoun

More and more employees of Publicis Groupe are taking the holding company up on its offer to fly them home to be with their families amid the coronavirus disruption. 

CEO Arthur Sadoun said he is pleased to learn staff are taking advantage of the invitation as he addressed everyone on Sunday for the third time since COVID-19 took hold of the economy. 

The leader said that Publicis is accelerating the launch of Marcel so its employees can be better connected.

"We realized that today we not only need to fight the virus, but also the isolation it is causing," he said. "Staying strong together in this period is going to be vital. Not only for our business, but more importantly for your well-being. 

"This is why we have decided to advance the launch of Marcel. We move fast as there is an urgency to keep us all connected. It will now be available for the entire group by the end of April. We will start in the U.S., where Marcel will be available to 30,000 people there. It won’t be perfect -- there will be some bugs -- and it will keep evolving. But it will unite us, at a time when we need that the most."

Meanwhile, 3,000 Publicis leaders will come together (virtually) at the end of this week, with a main theme of addressing client relationships. 

Sadoun explained: "When it comes to our clients it is clear everyday that it has never been more important to be on their side. We need to act differently with them today and tomorrow, and I want to make sure we start immediately."

He added: "I want to thank you all for your courage and the incredible engagement you’ve shown at this time."

Source:
Campaign US

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.