Due to the pandemic, the hype around the Tokyo Olympic Games has been largely absent. But this year’s embattled event could still be worth a shot.
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?
Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.
Do we need famous people to convey information about Covid-19 vaccines?
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