coronavirus

Feb 21, 2021

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Jan 7, 2021

Did 2020 predictions for adtech come true?

Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?

Dec 21, 2020

Accenture Interactive returns to growth after six-month decline

Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.

Dec 9, 2020

Step forward, our new vaccine advocates

Do we need famous people to convey information about Covid-19 vaccines?

Nov 30, 2020

Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

Oct 13, 2020

New KPIs for destination marketers

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.