Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?
Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.
Do we need famous people to convey information about Covid-19 vaccines?
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.
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