May 19, 2021

Should brands skip the Tokyo Olympics and think Paris 2024?

Due to the pandemic, the hype around the Tokyo Olympic Games has been largely absent. But this year’s embattled event could still be worth a shot.

Mar 15, 2021

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.

Feb 21, 2021

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Jan 7, 2021

Did 2020 predictions for adtech come true?

Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?

Dec 21, 2020

Accenture Interactive returns to growth after six-month decline

Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.

Dec 9, 2020

Step forward, our new vaccine advocates

Do we need famous people to convey information about Covid-19 vaccines?