coronavirus

21 hours ago

Brand marketers face unique challenges in Myanmar with COVID-19

TOP OF THE CHARTS: Engaging with this Myanmar's consumers is a challenge, since social media trust is low, says a Humology report.

23 hours ago

Brand-side reactions to the coronavirus crisis in Asia

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.

1 day ago

SPH seeks to conserve costs, braces for prolonged COVID-19 impact

As media revenues continue to shrink in first half results, publisher warns of COVID-19 hit to all its businesses.

1 day ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study also finds only a minority expect brands to be trusted sources of accurate information.

1 day ago

Four in five multinationals are deferring campaigns

Same number are creating new messages that respond to impact of pandemic on people's lives, says WFA survey.

2 days ago

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation.