For the first time, we assess Zenith, Starcom and Spark Foundry as a single entity. But is the 'Power of One' approach greater than the sum of its parts?
'We are trying to do tangible things that show that we care,' CEO says.
The company's organic revenue decline improved to 3.9% in Q4. APAC organic revenue fell 8.6%.
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand.
Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board.
She was formerly CEO of PHD in China.
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