Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.
Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves.
Sinha, who has been appointed as chairperson of BBH India, will continue as CEO and CSO of Leo Burnett, South Asia
The account moves from Mindshare to a dedicated Publicis Groupe unit, led by Zenith, that will handle planning and buying for all the company's beverage and food brands for three years.
AGENCY REPORT CARD: The media agencies under Publicis Groupe moved up in the new-business rankings in 2021 with some plum pitch wins. Were the company's efforts in other areas enough to improve its overall grade?
French agency group, which employs 1,200 in Russia, exits over Ukraine war.
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