The highlight of the campaign is a short interactive sitcom that tells the story of a couple on a date. Having to put in overtime at work, the man is late to meet his girlfriend and keeps her waiting half an hour in the cold wind. Faced with a less-than-impressed girl, the sitcom offers different options for viewers to select to help the man win back the affections of his sweetheart.
If viewers select the correct course of action, the man is able to win back his girl's heart and gets rewarded with a gift from her - a SensoTouch razor.
DDB is the creative agency behind the video shot and produced by Tudou's in-house team.
Credits:
Client Philips
Project SensoTouch 3D electric razor
Creative agency DDB
Production Tudou
Project manager Huang Dan, Zhang Jie
Sales Jin Huili
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