Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

Jun 13, 2014

Bizarre Video Channel of the Week: The Evil Ventriloquist’s Show

In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week: The Evil Ventriloquist.

Jan 23, 2013

Pepsi rolls out branded-content package for Chinese New Year

BEIJING - Pepsi has premiered a multi-faceted web movie campaign called 'Bring Happiness Home' for Chinese New Year.

Oct 4, 2012

Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Jul 12, 2012

China slaps restrictions on online videos, micro-movies

BEIJING - China's State Administration of Radio, Film and Television (SARFT) and the State Internet Information Office have jointly issued restrictions on "vulgar" content and "low-class" themes in online videos and micro-movies, but the advertising industry need not be worried about the change, according to sources contacted by Campaign Asia-Pacific.

Apr 27, 2012

Video platforms in China grow into new social, content role: Tudou

SHANGHAI - China's online video sites have left their origins as search engines for pirated content far behind and are growing into socially driven brand platforms and content producers in their own right, Carl Tsai, Tudou's general manager of media strategy, told the Asian Marketing Effectiveness Festival this morning.