Online video: Heat is on for audiences in China
As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
Bizarre Video Channel of the Week: The Evil Ventriloquist’s Show
In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week: The Evil Ventriloquist.
Pepsi rolls out branded-content package for Chinese New Year
BEIJING - Pepsi has premiered a multi-faceted web movie campaign called 'Bring Happiness Home' for Chinese New Year.
Digital happenings this week from P&G, Caltex, Nestlé, Tudou and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
China slaps restrictions on online videos, micro-movies
BEIJING - China's State Administration of Radio, Film and Television (SARFT) and the State Internet Information Office have jointly issued restrictions on "vulgar" content and "low-class" themes in online videos and micro-movies, but the advertising industry need not be worried about the change, according to sources contacted by Campaign Asia-Pacific.
Video platforms in China grow into new social, content role: Tudou
SHANGHAI - China's online video sites have left their origins as search engines for pirated content far behind and are growing into socially driven brand platforms and content producers in their own right, Carl Tsai, Tudou's general manager of media strategy, told the Asian Marketing Effectiveness Festival this morning.
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