David Blecken
Jan 8, 2019

"Our industry makes a lot of crap": Hopes and fears for Japanese marketing in 2019

Five pundits from different corners of the business share their anticipations.

Tokyo (Shutterstock)

To get a sense of how the industry in Japan is feeling as we enter 2019, we asked five very different individuals spanning agencies, ad verification, direction and production, and technology and startups to outline the direction they see things takingor at least hope they will take.

Following are the responses from Chieko Ohuchi, executive officer and corporate branding officer of Dentsu Taro Fujinaka, managing director of Integral Ad Science Japan Claudia Cristovao,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Event Marketing Awards 2019 winners revealed
Premium
2 hours ago

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

Premium
EMA winners: Experiential Marketing Agency of the Year
Premium
2 hours ago

EMA winners: Experiential Marketing Agency of the Year

Over the past year, the winning agency has won new clients such as Volkswagen, Apple, and Fendi, and has worked on a host of luxury events.

Premium
EMA winners: Best of Brand Experience
Premium
2 hours ago

EMA winners: Best of Brand Experience

The winning agency created an experience within a 5,000sqm abandoned factory with a troupe of local and international performers.

Premium
EMA winners: Best Launch
Premium
2 hours ago

EMA winners: Best Launch

Participants were treated to a show that produced a make-belief exploration that took them to 'space'.