David Blecken
Jan 8, 2019

"Our industry makes a lot of crap": Hopes and fears for Japanese marketing in 2019

Five pundits from different corners of the business share their anticipations.

Tokyo (Shutterstock)

To get a sense of how the industry in Japan is feeling as we enter 2019, we asked five very different individuals spanning agencies, ad verification, direction and production, and technology and startups to outline the direction they see things takingor at least hope they will take.

Following are the responses from Chieko Ohuchi, executive officer and corporate branding officer of Dentsu Taro Fujinaka, managing director of Integral Ad Science Japan Claudia Cristovao,...

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