Omnicom Media Group OMG has launched a marketing and insights platform called Omni.
With similar functionalities to other platforms like Adobe Marketing Cloud, Salesforce Marketing Cloud and Oracle Marketing Cloud, Omni brings creative, media and CRM functions together on one dashboard to create personalized experiences for target segments.
Omni was developed and hosted by Annalect, OMG's data and marketing sciences group, and is designed to integrate with marketing cloud providers,...
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