OMD will handle media planning and buying for all Sony Electronic brands, including notebooks, home audio and visual and digital cameras, across all Asia-Pacific markets, excluding India and Australia.
It is understood that India and Australia took part in both rounds of the pitch process, but opted out of changing agencies. In India, Sony works with Lintas Media Group, while the brand partners with Starcom in Australia.
The business is...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
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