OMD wins Sony’s regional media business

ASIA-PACIFIC - Omnicom Media Group (OMG) agency OMD has won Sony Electronic's Asia-Pacific media business following a final three-way pitch involving Carat and the incumbent agency MEC.

OMD has won the media planning and buying account for Sony Electronic brands in APAC

OMD will handle media planning and buying for all Sony Electronic brands, including notebooks, home audio and visual and digital cameras, across all Asia-Pacific markets, excluding India and Australia.

It is understood that India and Australia took part in both rounds of the pitch process, but opted out of changing agencies. In India, Sony works with Lintas Media Group, while the brand partners with Starcom in Australia.

The business is...

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