Emily Tan
Jan 27, 2016

Ogilvy names new APAC head of global brand management

HONG KONG - Adam O'Conor, CEO of Ogilvy & Mather Hong Kong, has taken on the additional post of Asia-Pacific president of global brand management.

Adam O'Conor
Adam O'Conor

O&M’s Global Brand Management team includes the agency's top global brand clients in Asia Pacific, and accounts for a significant volume of revenue for the network across its 37 offices in the region. Brands include American Express, IBM, Coca-Cola, UPS, and YUM.

"Many of these brands are at the front line of a very competitive marketplace, facing a plethora of new questions, and as someone who has a passion for the challenges of modern brand building—these are exciting times," said O'Conor. 
 
His appointment is the latest in a slew of double-hatted senior roles announced by the Ogilvy network. Most recently, it was announced that John Seifert would be taking on the post of global CEO in addition to his role as CEO and chairman of North America. Paul Heath, chairman and CEO of Asia-Pacific, was likewise named executive director for global business development. 
 
O'Conor's new role was filled by Anthony Wong, who took on the dual role of worldwide effectiveness director and global client leader for TeamHW—WPP’s bespoke agency team that looks after Huawei’s marketing and communications around the world.
 
O’Conor started his career with Ogilvy in London as a graduate trainee. For the last 20 years he’s held positions spanning Europe and Australia. The latter being an appointment in 2001 that took him to Sydney as regional business director for IBM, followed by a move to Hong Kong in 2007 to take leadership of the Coca-Cola account across the region. He was appointed to his current position as CEO of O&M Hong Kong in 2010. 
 
Commenting on O’Conor’s appointment, Heath said: “Adam was always at the top of the list for this important role in the region. His last five years as CEO of the Hong Kong operation has been nothing short of remarkable. Amongst our internal global creative office rankings, Hong Kong has jumped from #29 to #9 in the world.”

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