In a new book, Paul Woods discusses how the industry can improve its working practices. Here, he explains why cutting down on hours worked is one key way to achieve this.
Killing off the hazardous flagship is just the beginning of what has become the brand’s biggest crisis to date, say industry experts.
From the risks of discounting to the risks of psychological price thresholds, the authors outline five pitfalls brands should avoid when it comes to managing product portfolios.
The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.
SINGAPORE/NEW YORK - On the heels of joining the agency in December 2013, Sebastien Desclée, president of Draftfcb International, has wasted no time in naming his leadership team.
SHANGHAI - In a triple-promotion at ZenithOptimedia, Steven Chang, current Greater China CEO, will take on the newly created role of president while Mykim Chikli, current COO, has been elevated to China CEO.
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