Staff Writer
Mar 1, 2021

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

From left: Sally Kissane, Richard Brett, Jason Davey, Dave Sayer
From left: Sally Kissane, Richard Brett, Jason Davey, Dave Sayer

WPP AUNZ announced that Ogilvy’s brand strategy and creative offerings will combine with opr’s PR and communications alongside Ogilvy Health to form Ogilvy Australia Network. The new network will aim to “unlock a broader range of creative data-driven and technology-enabled solutions for clients”.

A newly created executive team was also announced with Sally Kissane being promoted to CEO of Ogilvy Agency, following former Ogilvy AU CEO David Fox who was recently named CEO for Ogilvy MENA. Kissane most recently served as managing director for Ogilvy Australia.

Richard Brett, current opr CEO, will expand his role as CEO for Ogilvy PR and Ogilvy Health. Brett also looks after specialist agencies within opr including Pulse, Howorth, and Life and Parker & Partners.

Jason Davey, currently head of experience technology, will lead Ogilvy’s innovation and experience businesses, becoming chief experience and innovation officer for the Ogilvy AU network. Meanwhile, Dave Sayer, currently chief operations and talent officer at Ogilvy Australia and chief operations officer for WPP AU’s Creative Agencies, broadens his remit as chief operations officer for the Ogilvy AU Network.

Jens Monsees, CEO of WPP AUNZ, said in a statement: “I am excited to announce Ogilvy AU as one of the strongest networks in the region, key to WPP AUNZ’s strong portfolio of brands. I am especially delighted that we were able to appoint the new leadership team from our strong internal talent pool.”

Related Articles

Just Published

4 hours ago

Subway taps new agencies across five Asia markets

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.

4 hours ago

Digital Media Awards winners revealed

See the full winner list, including the Grand Prix awards, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

6 hours ago

Ethical considerations in influencer marketing

Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.

8 hours ago

UM's consultancy focus helps offset new business slump

AGENCY REPORT CARD: Rapid deployment of new tools solved pressing issues for pandemic-struck clients. Was this enough to recoup a smaller year of new business?