Nike appoints O&M for football business

Nike has tasked the WPP agency to oversee activation campaigns which will span digital, mobile, retail, guerilla as well as event marketing and will run across four markets including Singapore, Malaysia, Thailand and Indonesia during the year.

“We believe in striking strategic partnerships with our agencies which can tap a keen insight into our consumer mindsets and deliver upon our sporting vision for the region. Through past success with Ogilvy, we hope to work on elevating the connection with our consumers and bring to life a new experience for the Nike brand,” said San Yin Mei, brand connections manager at Nike Southeast Asia.

“I believe we stood out for our single-minded obsession for the game and for our passion for the brand”, added Robert Doswell, managing director of Ogilvy RedCard Singapore. “It was important to demonstrate our knowledge of the game, our ability to deliver deeper insights and strategic planning and our creative performance across multiple media platforms.” 

The appointment followed a similar one for a Nike Running campaign late in 2008. Nike had launched an OgilvyOne-developed push to promote its Lunar+ Trainer in Singapore, Malaysia and Thailand.