Nielsen BrandLift provides marketers with measurements of Facebook ads. Nielsen said the tool is being tested in the US and would launch for all Facebook advertisers in the coming months. The tool uses an opt-in system to measure consumers’ attitudes and purchasing intents from advertisements displayed in the site.
“Facebook is an increasingly vital link between consumers and brands,” said John Burbank, CEO of Nielsen’s online division. “Together we will be able to provide the missing elements to clients seeking better understanding of how web content and online advertising affect consumer behavior.”
Facebook recently recorded 300 million users across the globe. Online ad spend on social networking and blogging portals recorded in August this year in the US was US$108 million, which is a 119 per cent growth compare to 2008.
In this region, Facebook has recorded strong growth in Southeast Asia, challenging longtime market leader Friendster.
In August Facebook chief executive Mark Zuckerberg said he plans to double the headcount at the social network this year to 2,000 people.
“Facebook is an increasingly vital link between consumers and brands,” said John Burbank, CEO of Nielsen’s online division. “Together we will be able to provide the missing elements to clients seeking better understanding of how web content and online advertising affect consumer behavior.”
Facebook recently recorded 300 million users across the globe. Online ad spend on social networking and blogging portals recorded in August this year in the US was US$108 million, which is a 119 per cent growth compare to 2008.
In this region, Facebook has recorded strong growth in Southeast Asia, challenging longtime market leader Friendster.
In August Facebook chief executive Mark Zuckerberg said he plans to double the headcount at the social network this year to 2,000 people.
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