Staff Reporters
Nov 1, 2018

New Business League: September 2018 report

Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

New Business League: September 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Chelsea Football Club APAC Singapore, KEI Industries India, Toshiba Thailand Co., Ltd. Thailand Project, Campus Shoes India 96.77 Amway Artistry China Project 96.44
2 3 Leo Burnett ChungHwa Telecom Taiwan, Buick China, Jacobs Coffee China, Cathay Pacific Hong Kong, Samsung Korea Project 73.15 KEI Industries India Retainer 72.85
3 2 Publicis Shiseido China Project, Huarun Painting China, Marster Kong China Project, Nike China, Daimler Taiwan Project 68.37 MakeMy Trip India 68.07
4 4 J Walter Thompson Daybit Korea Project, Property Finder Asia Pacific, Shiseido Cle de Peau Beaute Global Japan Project, Swisse Australia, MeadJohnson China Project 59.96 Shell Global 48.10
5 5 Isobar Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand 45.70   45.70
6 6 Saatchi & Saatchi Suzhou Yanload Hong Kong Project, Siemens Home Appliances China Project, Cathay Pacific ACAP  31.87 Automotive Client  31.27
7 8 McCann WorldGroup Chivas China Project, Village House Japan Project, Nikkei Japan Project, China Merchants Bank China Project 31.50 Cathay Pacific Global 29.33
8 9 DDB Vivo Singapore, Edelweiss India, Union Bank of India India, Volkswagen New Zealand, TCS-iON India 51.69 Samsung Electronics visual display Global 28.89
9 7 Dentsu Mazhavil Manorama India, Geojit Financial Services India, Grande Asset Thailand 29.76 Uber India Project 28.46
10 21 BBDO Ford Global, MARS International India, Perodua Malaysia, DiDi China 61.15 PepsiCo Australia 27.47

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 MediaCom Vivo India, Hilton Hotels & Resorts Global, Little Red Book China, Mars Global 56.19 GSK Asia Pacific 39.80
2 12 Zenith GSK Asia Pacific, Nestle SE Asia, MyGlamm(Performics) India Digital AOR, HDFC Life India 37.85 Amway China 34.24
3 3 Wavemaker JinRi Toutiao China, Huawei Australia, JALA China Planning AOR, Tempo Scan Group Indonesia 47.52 United Airlines Global 29.11
4 4 Universal McCann Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia 32.25 Cathay Pacific Global 28.35
5 10 Havas Media China Telecom China, JDE China, Voltas Beko Appliances India AOR-Integrated, Oyo Rooms India Media AOR 23.63 CapitaLand Singapore 19.64
6 21 Dentsu Aegis Network Intel Global, United Airlines Global 15.57   15.57
7 6 dentsu X Coolwinks.com India 24.98 Australian Fed Gov Australia 14.11
8 13 OMD McDonald’s China, Mobistar India, Activision Australia, Kayak Hong Kong 27.03 Intel Global 13.96
9= 8 Carat ALP Victoria Australia, Australian Digital Health Agency Australia, Karmarts Public Company Limited Thailand, Gov of West Australia 35.75 Amway China 13.00
9= 7 Spark Foundry Mondelez APAC, Lenovo Global, Marriott Global 13.00   13.00

TOP 10 APAC CREATIVE WINS

Agency Account Area
WPP GlaxoSmithKline Global
Leo Burnett ChungHwa Telecom Taiwan
Digitas Huawei China China
McCorkell & Associates Australia Post Australia
Publicis Shiseido China
BBH Western Union Global
Leo Burnett Buick China
DDB Vivo Singapore
DDB Edelweiss India
DDB Union Bank of India India

TOP 10 APAC MEDIA WINS

Agency Account Area
Starcom BMW China
Publicis Media GlaxoSmithKline Global
OMD McDonald’s China
Zenith GSK Asia Pacific
Universal McCaan American Express Global
Omnicom Media Group Daimler Global
Havas Media China Telecom China
Dentsu Aegis Network Intel Global
Zenith Nestle SE Asia
Publicis One Nestle SE Asia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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