Nov 1, 2018

New Business League: September 2018 report

Leo Burnett, BBDO, McCann, Zenith, Havas and DAN are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

New Business League: September 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Chelsea Football Club APAC Singapore, KEI Industries India, Toshiba Thailand Co., Ltd. Thailand Project, Campus Shoes India	96.77	Amway Artistry China Project	96.44
2	3	Leo Burnett	ChungHwa Telecom Taiwan, Buick China, Jacobs Coffee China, Cathay Pacific Hong Kong, Samsung Korea Project	73.15	KEI Industries India Retainer	72.85
3	2	Publicis	Shiseido China Project, Huarun Painting China, Marster Kong China Project, Nike China, Daimler Taiwan Project	68.37	MakeMy Trip India	68.07
4	4	J Walter Thompson	Daybit Korea Project, Property Finder Asia Pacific, Shiseido Cle de Peau Beaute Global Japan Project, Swisse Australia, MeadJohnson China Project	59.96	Shell Global	48.10
5	5	Isobar	Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand	45.70		45.70
6	6	Saatchi & Saatchi	Suzhou Yanload Hong Kong Project, Siemens Home Appliances China Project, Cathay Pacific ACAP	31.87	Automotive Client	31.27
7	8	McCann WorldGroup	Chivas China Project, Village House Japan Project, Nikkei Japan Project, China Merchants Bank China Project	31.50	Cathay Pacific Global	29.33
8	9	DDB	Vivo Singapore, Edelweiss India, Union Bank of India India, Volkswagen New Zealand, TCS-iON India	51.69	Samsung Electronics visual display Global	28.89
9	7	Dentsu	Mazhavil Manorama India, Geojit Financial Services India, Grande Asset Thailand	29.76	Uber India Project	28.46
10	21	BBDO	Ford Global, MARS International India, Perodua Malaysia, DiDi China	61.15	PepsiCo Australia	27.47

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	MediaCom	Vivo India, Hilton Hotels & Resorts Global, Little Red Book China, Mars Global	56.19	GSK Asia Pacific	39.80
2	12	Zenith	GSK Asia Pacific, Nestle SE Asia, MyGlamm(Performics) India Digital AOR, HDFC Life India	37.85	Amway China	34.24
3	3	Wavemaker	JinRi Toutiao China, Huawei Australia, JALA China Planning AOR, Tempo Scan Group Indonesia	47.52	United Airlines Global	29.11
4	4	Universal McCann	Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia	32.25	Cathay Pacific Global	28.35
5	10	Havas Media	China Telecom China, JDE China, Voltas Beko Appliances India AOR-Integrated, Oyo Rooms India Media AOR	23.63	CapitaLand Singapore	19.64
6	21	Dentsu Aegis Network	Intel Global, United Airlines Global	15.57		15.57
7	6	dentsu X	Coolwinks.com India	24.98	Australian Fed Gov Australia	14.11
8	13	OMD	McDonald’s China, Mobistar India, Activision Australia, Kayak Hong Kong	27.03	Intel Global	13.96
9=	8	Carat	ALP Victoria Australia, Australian Digital Health Agency Australia, Karmarts Public Company Limited Thailand, Gov of West Australia	35.75	Amway China	13.00
9=	7	Spark Foundry	Mondelez APAC, Lenovo Global, Marriott Global	13.00		13.00

TOP 10 APAC CREATIVE WINS

Agency	Account	Area
WPP	GlaxoSmithKline	Global
Leo Burnett	ChungHwa Telecom	Taiwan
Digitas	Huawei China	China
McCorkell & Associates	Australia Post	Australia
Publicis	Shiseido	China
BBH	Western Union	Global
Leo Burnett	Buick	China
DDB	Vivo	Singapore
DDB	Edelweiss	India
DDB	Union Bank of India	India

TOP 10 APAC MEDIA WINS

Agency	Account	Area
Starcom	BMW	China
Publicis Media	GlaxoSmithKline	Global
OMD	McDonald’s	China
Zenith	GSK	Asia Pacific
Universal McCaan	American Express	Global
Omnicom Media Group	Daimler	Global
Havas Media	China Telecom	China
Dentsu Aegis Network	Intel	Global
Zenith	Nestle	SE Asia
Publicis One	Nestle	SE Asia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia