CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Leboo Healthcare Products China Project, Kasikorn Bank PCL. Thailand Project, Nestlé -Milo Malaysia | 70.5 | KFC Singapore | 68.6 | 349 |
2 | 2 | DDB | Tencent AI China Project,Henderson Land Group HK Project, LG Aircare Korea Project | 57.0 | Streets Blue Ribbon Australia | 54.4 | 195 |
3 | 3 | Wunderman Thompson | DTAC Thailand Project, HSBC Singapore, Hi-Q Food Products Thailand | 43.0 | 41.9 | 218 | |
4 | 4 | Isobar | Family Mart China, China Resources Project, iQiyi China Project, KFC China Project | 34.7 | 34.3 | 147 | |
5↑ | 6 | Publicis | Visa Global, Nescafe 1+2 China, SinoTruck China Project | 30.0 | 29.2 | 150 | |
6↓ | 5 | Sapient | Mercedes-Benz China Project, Marriott China Project | 27.1 | 27.0 | 36 | |
7 | 7 | Dentsu | FAW Besturn China Project, Wuliangye China Project, Amway China | 26.4 | Harman - Jbl & Hk India | 24.9 | 205 |
8 | 8 | VMLY&R | Zespri Singapore, Colgate Singapore Project, Mulia Ceramic Indonesia Project | 22.4 | Bel Cheese India | 19.2 | 135 |
9↑ | 10 | Leo Burnett | Google Taiwan Project, AXA China Project, FAW-VW Mojie phase II China Project | 20.5 | 7 Eleven Australia | 19.2 | 135 |
10↑ | 11 | Havas Worldwide | CASARTE China, Bel Cheese India, BIPHA India | 16.4 | Tooheys Extra Dry Australia | 15.4 | 61 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Mindshare | Tesco Thailand, AIA Thailand, Essilor China | 76.7 | Electrolux brands APAC | 55.3 | 136 |
2 | 2 | Wavemaker | ZYBang China, Philips Global, DoorDash Australia, PLDT Philippines | 50.5 | Westpac Australia | 42.3 | 86 |
3↑ | 4 | Zenith | Nestle Taiwan, DS Auto China, Pfizer Taiwan | 38.9 | Didi China | 35.6 | 48 |
4↓ | 3 | Carat | McDonald's China Buying, Pandora China, Hilton China | 41.1 | Energy Australia | 35.1 | 164 |
5 | 5 | MediaCom | DF Honda China Digital, Securities China, Octro, Skillwin India | 40.1 | Hilton China | 33.9 | 90 |
6 | 6 | PHD | SVW China, Bel Group India, Raeon Hong Kong Project, Best Friends Pets Australia | 44.2 | AB InBev India | 26.4 | 79 |
7 | 7 | dentsu X | Nestlé China, ByteDance China, Kuayue Express China | 26.7 | Axis Mutual Funds India | 18.5 | 198 |
8 | 8 | OMD | Petbarn Australia, Greencross Ltd. Australia, McDonald's Malaysia | 27.2 | HBF Australia | 16.4 | 83 |
9↑ | 10 | WPP | Unilever China | 10.0 | 10.0 | 1 | |
10↓ | 9 | Starcom | AB InBev India, Alcon China, McDonald's Taiwan, Tencent China, Miele Australia | 16.0 | Jeep China | 9.8 | 52 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
Wieden & Kennedy | Visa | Global |
Le Pub (Publicis Group) | Heineken | Global |
MediaMonks | Mondelēz Production | North America, Latin America, Asia, the Middle-East and Africa |
Thinkerbell | BUPA | Australia |
Publicis | Visa Production | Global |
R/GA | United Overseas Bank Limited Co. | Singapore |
Dentsu | FAW Besturn China Project | China |
Wunderman Thompson | DTAC Project | Thailand |
Digitas | McDonald’s | Australia |
M&C Saatchi | Vic Government | Australia |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Omnicom Media Group | Sanofi | Global ex US |
Mediacom | DF Honda digital | China |
Omnicom Media Group | Electrolux brands | APAC, MEA |
Essence | Jeep | China |
Wavemaker | Philips | Global |
Universal McCann | HBF | Australia |
Mediacom | Securities | China |
Mindshare | Tesco | Thailand |
Mediacom | Octro, Skillwin,Skillwin Technology | India |
Atomic 212 | BMW, Mini | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].