Staff Reporters
Sep 6, 2017

New Business League: July 2017 update

McCann, Publicis and UM make gains, while LVMH win puts GroupM on the table, in R3's latest accounting of account wins and losses.

New Business League: July 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m)       Recent losses Estimated overall YTD revenue (US$m)             
1 1 Ogilvy Pizza Hut Taiwan, Sony Music China, SRM University India 71.9 SingTel Singapore 67.1
2 2 J Walter Thompson Tencent Finance China Project, Reliance Capital India, GuanYuan China 44.9 China Unicom China 41.0
3 3 Isobar Titan(Digital) Global, Canon Thailand 39.2 Innisfree Malaysia 39.1
4 5 McCann WorldGroup IKEA(CRM) India, JCB India Project, Suntory Beverage & Food Malaysia Project 28.5 Hisense China 28.2
5 4 DDB Tourism Australia Project, Hisense China, Overseas Chinese Town China Project 25.2 SilkAir Singapore 23.0
6 6 Leo Burnett Patties Foods Australia, China Resources Corporation Project, Lindt Chocolate Hong Kong Project 21.4 McDonald's Australia 18.2
7 8 Publicis SGM - GL6 China, Zee TV India, Citibank Hong Kong Project 16.4 ABinBev (Digital) Korea 14.7
8 7 Dentsu Yerin Aboriginal Health Services Australia, Simplot New Zealand 13.3 Etika - Calpis Malaysia Project 12.2
9 9 Y&R Highlands - Corned Beef Philippines Project, Kaleesuwari Refinery India Project 12.1 Suncorp Bank Australia 11.0
10 10 Saatchi & Saatchi Sterling Holidays India, Caltex Australia Project, M Trang Vietnam Project 10.5 A.O.Smith China 10.1

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m)       Recent losses Estimated overall YTD revenue (US$m)               
1 1 Mindshare Sanofi Global, Supor China, V Credit China 58.8 Kimberly-Clark TH,HK,TW,SG,PH,MY 51.6
2 2 MediaCom Richemont APAC, FWD Group Japan, BRPÕs Sea-Doo ANZ 41.8 SM Malls Philippines 35.1
3 3 dentsu X Car Client China 29.5 Booking.com Singapore 28.6
4 4 Carat Dory Thailand, Electricity Authority of Thailand (Digital), British Council Hong Kong 25.3 Uniqlo Thailand 22.2
5 5 Havas Media Michelin China, Thomas Cook China, Sterling Holiday Resorts India 13 Schneider Electric(Digital) Malaysia 12.8
6 6 MEC Kimberly-Clark TH,HK,TW,SG,PH,MY, Chanel Taiwan, Dairy Farm Singapore 20.8 Michelin China 12.1
7 - GroupM LVMH APAC 10 L'Oreal (Digital and Search ) Vietnam 9.6
8 7 Vizeum Bauli India Bakes & Sweets India, Mathrubhumi India, A&M Noodles India 7.8 Pernod Ricard Australia 7.2
9 11 Universal McCann BMW India, Orient Electric India, JNTO Japan Project 8.7 McDonald's(Digital) UAE 5.6
10 10 PHD PepsiCo Australia, Haier - Airport China, CafŽ de Coral Hong Kong 12.4 Bank of Communications China 4.9

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.