Staff Reporters
Sep 6, 2017

New Business League: July 2017 update

McCann, Publicis and UM make gains, while LVMH win puts GroupM on the table, in R3's latest accounting of account wins and losses.

New Business League: July 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m)       Recent losses Estimated overall YTD revenue (US$m)             
1 1 Ogilvy Pizza Hut Taiwan, Sony Music China, SRM University India 71.9 SingTel Singapore 67.1
2 2 J Walter Thompson Tencent Finance China Project, Reliance Capital India, GuanYuan China 44.9 China Unicom China 41.0
3 3 Isobar Titan(Digital) Global, Canon Thailand 39.2 Innisfree Malaysia 39.1
4 5 McCann WorldGroup IKEA(CRM) India, JCB India Project, Suntory Beverage & Food Malaysia Project 28.5 Hisense China 28.2
5 4 DDB Tourism Australia Project, Hisense China, Overseas Chinese Town China Project 25.2 SilkAir Singapore 23.0
6 6 Leo Burnett Patties Foods Australia, China Resources Corporation Project, Lindt Chocolate Hong Kong Project 21.4 McDonald's Australia 18.2
7 8 Publicis SGM - GL6 China, Zee TV India, Citibank Hong Kong Project 16.4 ABinBev (Digital) Korea 14.7
8 7 Dentsu Yerin Aboriginal Health Services Australia, Simplot New Zealand 13.3 Etika - Calpis Malaysia Project 12.2
9 9 Y&R Highlands - Corned Beef Philippines Project, Kaleesuwari Refinery India Project 12.1 Suncorp Bank Australia 11.0
10 10 Saatchi & Saatchi Sterling Holidays India, Caltex Australia Project, M Trang Vietnam Project 10.5 A.O.Smith China 10.1

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m)       Recent losses Estimated overall YTD revenue (US$m)               
1 1 Mindshare Sanofi Global, Supor China, V Credit China 58.8 Kimberly-Clark TH,HK,TW,SG,PH,MY 51.6
2 2 MediaCom Richemont APAC, FWD Group Japan, BRPÕs Sea-Doo ANZ 41.8 SM Malls Philippines 35.1
3 3 dentsu X Car Client China 29.5 Booking.com Singapore 28.6
4 4 Carat Dory Thailand, Electricity Authority of Thailand (Digital), British Council Hong Kong 25.3 Uniqlo Thailand 22.2
5 5 Havas Media Michelin China, Thomas Cook China, Sterling Holiday Resorts India 13 Schneider Electric(Digital) Malaysia 12.8
6 6 MEC Kimberly-Clark TH,HK,TW,SG,PH,MY, Chanel Taiwan, Dairy Farm Singapore 20.8 Michelin China 12.1
7 - GroupM LVMH APAC 10 L'Oreal (Digital and Search ) Vietnam 9.6
8 7 Vizeum Bauli India Bakes & Sweets India, Mathrubhumi India, A&M Noodles India 7.8 Pernod Ricard Australia 7.2
9 11 Universal McCann BMW India, Orient Electric India, JNTO Japan Project 8.7 McDonald's(Digital) UAE 5.6
10 10 PHD PepsiCo Australia, Haier - Airport China, CafŽ de Coral Hong Kong 12.4 Bank of Communications China 4.9

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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