Robert Sawatzky
Sep 6, 2018

My new job so far: Susana Tsui

The CEO of Dentsu Aegis Network China shares early highlights including DAN Programmatic, leveraging Merkle, partnering with iFlytek, BAT, the next Carat China CEO & more.

Earlier this year, Susana Tsui gave up a regional CEO role as APAC chief of PHD in an eyebrow-raising move, to become the new chief of DAN China in April. In an interview with Campaign, Tsui shares her motivations and experience in shifting to a holding group position. Questions and responses have been edited for length and clarity.

What was the real trigger for moving from a regional role at PHD...

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