Gabey Goh
Oct 21, 2016

Mobile now dominates ecommerce transactions in Asia: Criteo report

Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.

SINGAPORE For the first time, the leading 25 percent of online retailers in Southeast Asia saw more than half of their sales coming from mobile devices, according to a new research report by Criteo.

In its 1H 2016 State of Mobile Commerce Report, mobile accounted for 60 percent and 54 percent of all ecommerce transactions in Taiwan and Southeast Asia, respectively. Across all Southeast Asian retailers, the mobile share of ecommerce transactions increased by...

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