Staff Reporters
Aug 27, 2024

Criteo CEO Megan Clarken to retire

Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.

Photo: Campaign US.
Photo: Campaign US.

Criteo, the commerce media company, has announced that its chief executive officer, Megan Clarken, plans to retire within the next 12 months.

Clarken will continue to serve as CEO until her successor is named and will also step down from the board of directors at that time. She has agreed to remain with Criteo in a senior advisory role to ensure a smooth transition.

The board of directors has initiated a search for Clarken’s successor, engaging executive search firm Heidrick & Struggles to assist in identifying both internal and external candidates. Rachel Picard, chair of Criteo's board of directors, expressed gratitude for Clarken’s leadership, stating, “She has been instrumental in Criteo's growth and has led the successful transformation of the company to become the end-to-end adtech platform of choice in retail and commerce media.”

Clarken, who has led Criteo for the past five years, reflected on her tenure, saying, “I’m incredibly proud of what we’ve accomplished during my time as CEO of Criteo. Together, we have navigated complex industry challenges and built differentiated capabilities that have transformed the company into a commerce and retail media powerhouse.”

Megan Clarken joined Criteo in 2019 after a distinguished 15-year plus career at Nielsen, where she served as chief commercial officer for Nielsen Global Media. With over two decades of experience in the media and technology sectors, Clarken has been instrumental in Criteo’s growth and strategic transformation.

Last month, Criteo announced a collaboration with Microsoft Advertising to integrate Microsoft's demand with Criteo’s retailer network. As Microsoft’s preferred onsite media partner, Criteo will extend its monetisation technology, aiming to create a unified retail media ecosystem and streamline ad buying for global advertisers. The partnership also explores using Microsoft’s generative AI innovations to enhance ad creatives at scale.

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

How Leo Burnett and McDonald's achieved five ...

CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.

12 hours ago

WFA: APAC media inflation set to soar in 2025, 2026

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.

13 hours ago

The gift of love: A Dashain story by Samsung

This festive season, Samsung Nepal finds love in the little things (and appliances).

14 hours ago

X drops Unilever from advertising boycott lawsuit

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.