Matthew Miller
Oct 18, 2017

Mobile adspend gap persists, especially in certain markets

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

Source Zenith's Mobile Advertising Forecasts 2017, published this week.

Key takeaway The report unsurprisingly shows mobile usage accounting for a large and growing proportion of internet consumption across the region. However, it does not show mobile adspend keeping pace with that growth in all markets. And in some cases the discrepancy is eye-popping.

 

More notable numbers from the report

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