Matthew Miller
Oct 18, 2017

Mobile adspend gap persists, especially in certain markets

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

Source Zenith's Mobile Advertising Forecasts 2017, published this week.

Key takeaway The report unsurprisingly shows mobile usage accounting for a large and growing proportion of internet consumption across the region. However, it does not show mobile adspend keeping pace with that growth in all markets. And in some cases the discrepancy is eye-popping.

 

More notable numbers from the report

    ...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Singapore telemedicine provider launches COVID-19-themed campaign
Premium
2 hours ago

Singapore telemedicine provider launches COVID-19-th...

Tay Guan Hin leads a band of creatives in creating a social-media campaign about how fear can exceed the actual danger.

Premium
Is Facebook coping with the ‘steady wave’ of COVID-19 misinformation?
Premium
2 hours ago

Is Facebook coping with the ‘steady wave’ of ...

The COVID-19 crisis is galvanising Facebook's anti-fake news measures, and exposing shortcomings in its system.

Premium
In-app video spend more than doubles in APAC: Pubmatic
Premium
2 hours ago

In-app video spend more than doubles in APAC: Pubmatic

Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.

Premium
Kate Oh quits as Cheil CCO and ECD
Premium
3 hours ago

Kate Oh quits as Cheil CCO and ECD

Winner of gold Lions at Cannes for Samsung's Insight Campaign set to launch own shop.