Kenny Lim
Feb 5, 2010

Miroma launches Asia-Pacific headquarters in Singapore; appoints Jim Goh as advisor

SINGAPORE - Miroma, a global media bartering and trading firm, has expanded its global operations with the launch of its regional headquarters in Singapore.

Miroma launches Asia-Pacific headquarters in Singapore; appoints Jim Goh as advisor
The Asia-Pacific headquarters is helmed by Michael Hindhaugh, co-founder and chief operating officer of Miroma, who moved to Singapore in September 2009.

Miroma has also appointed Jim Goh, former executive director of business development at Omnicom Media Group in Asia-Pacific, as an advisor in the region.

Marc Boyan (pictured), CEO of the Miroma Group, said: “Miroma is expanding rapidly, and as our global operation grows, we need strong, experienced people to nurture this growth. We are pleased that our new Asia-Pacific headquarters in Singapore has made very encouraging progress with Michael and Jim spearheading the charge.”

He added: “Jim is a reputed industry practitioner who will bring tremendous value to Miroma’s initiatives in APAC and Michael’s batering experience is second to none. Last year was a strong growth year for us and I’m confident 2010 will be even better.”

As part of its expansion, the Miroma group has also appointed former global media chief at Procter and Gamble, Bernhard Glock, and former Publicis Asia CEO, Guillaume Lévy-Lambert, to its management board.

Glock joined with the aim of developing Miroma’s already extensive client base on a global scale. He said: “Miroma’s media barter business is a smart business which adds superior value to trading, inciting significant growth for Miroma despite the economic downturn. The future is nothing other than bright.”

Guillaume added: “Miroma’s media bartering services are an attractive proposition for companies all over the world, including the APAC region. It’s one of the fastest growing companies in the world, and I am looking forward to being part of this growth.”

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