SHANGHAI - Mindshare China has retained the media business of Yakult, the Japanese fermented milk drink brand, according to sources familiar with the agency.
The pitch reportedly also involved Carat, Starcom, Zenith Optimedia and MPG.
Yakult entered the mainland market about nine years ago. Its goal is to increase consumer awareness, especially in tier two and three cities. M&C Saatchi is the creative agency for Yakult.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
