Jul 24, 2018

Yakult creates vending machine that teaches Japanese words

A UK promotion rewards correct pronunciation.

Sep 3, 2014

Asian favourite Yakult seeks welcome on US shores

Yakult, the small-bottle probiotic drink so familiar to Asian consumers, is making a concerted effort to build its brand in US through an integrated campaign launching in six western US states.

May 2, 2014

Yakult TVC combines gem theft and germ warfare

A new TVC for probiotic dairy drink Yakult dramatises an odd jewellery-store robbery to urge people to maintain their health in preparation for germ attacks.

Aug 6, 2013

Deacons partners with Kreab Gavin Anderson and Doremus for brand research project

Nicholas Moore of Deacons, one of Hong Kong's oldest and largest law firms, talks about how a business that doesn't advertise can differentiate itself from its competitors.

May 21, 2013

Yakult campaign offers health as the best birthday wish

HONG KONG - Yoghurt-drink brand Yakult is bringing its audience '100 bottles of healthy wishes' in its annual TVC.

Jul 5, 2012

Yakult TVC addresses 'moral education' with humour

HONG KONG - Yakult, which has created award-winning TVCs in the past, has debuted a new spot that compares the human struggle between good and evil with the way the drink's probiotic bacteria battle "bad" bacteria in the human digestive system.