A UK promotion rewards correct pronunciation.
Yakult, the small-bottle probiotic drink so familiar to Asian consumers, is making a concerted effort to build its brand in US through an integrated campaign launching in six western US states.
A new TVC for probiotic dairy drink Yakult dramatises an odd jewellery-store robbery to urge people to maintain their health in preparation for germ attacks.
Nicholas Moore of Deacons, one of Hong Kong's oldest and largest law firms, talks about how a business that doesn't advertise can differentiate itself from its competitors.
HONG KONG - Yoghurt-drink brand Yakult is bringing its audience '100 bottles of healthy wishes' in its annual TVC.
HONG KONG - Yakult, which has created award-winning TVCs in the past, has debuted a new spot that compares the human struggle between good and evil with the way the drink's probiotic bacteria battle "bad" bacteria in the human digestive system.
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