milk

Feb 15, 2022

What does a new oat 'm*lk' brand have to do with Monty Python?

A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.

Jan 17, 2022

Oatly launches plant-based puppet mini-series

The UK campaign has been designed not to feel like an ad.

May 8, 2019

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

Jul 28, 2016

CASE STUDY: Getting milk into the Filipino adult diet

Zenith Optimedia and MRM helped Bear Brand get its powdered milk onto young adults' shopping lists, with the help of a TV phenomenon.

Nov 3, 2014

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

May 12, 2014

PR battle lines drawn over formula milk

Campaigners and corporations are once again locked in a PR war.