Advertising News
David Blecken
Oct 22, 2008

MetLife aligns creative with Diamond Ogilvy in Korea

SEOUL - Metropolitan Life Insurance (MetLife) has picked Diamond Ogilvy as its creative agency partner in Korea, following a pitch that included McCann Erickson, MBC Adcom and local shop Komaco.

MetLife aligns creative with Diamond Ogilvy in Korea
The appointment displaces incumbent JWT.

Diamond Ogilvy will reportedly be responsible for reinterpreting MetLife’s employment of Charles M Schulz’s Snoopy character in the South Korean market.

MetLife has been active in South Korea since 1989 and offers life insurance, retirement savings facilities, pension plans and annuities.

Source:
Campaign Asia

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