MediaMath has announced a partnership with Gamma, a premium supply-side platform, that will give advertisers access to over 5,000 publishers via MediaMath's targeting and remarketing protocols across desktop, mobile, video and mobile.
The announcement comes days after IPG Mediabrands announced an exclusive collaboration with HIVE to provide access to a niche Malay audience. The two announcements represent a trend in ad tech to ensure smarter targeting, which goes beyond demographic segmentation,...
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