ssp

3 days ago

Why SSPs are more valuable than ever

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

Dec 11, 2018

Why first-place bidding is catching on in programmatic: two views

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.

Dec 11, 2018

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

Dec 11, 2018

To support first-price auctions some basic factors must be in place

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

Oct 11, 2018

Why MediaMath’s open-letter warning to media suppliers is significant

Programmatic platform’s vow to kick out players who game auctions is a rare attempt at industry self-regulation.

Jun 29, 2017

MediaMath and Gamma partner up for premiums

Deal provides advertisers with access to 5,000 premium publishers.