King is heading back to Australia after four years leading the programmatic firm's Asia business.
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.
MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins