Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.
King is heading back to Australia after four years leading the programmatic firm's Asia business.
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
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