mediamath
PubMatic and MediaMath team up on supply chain transparency in SEA
Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Disney+ Hotstar ties up with MediaMath for programmatic
Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.
Mediamath's Zachary King to depart
King is heading back to Australia after four years leading the programmatic firm's Asia business.
Budgets not buckets: rethinking media spend
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
Fixing programmatic: 'We’re doing the hard stuff now'
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
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