Gabey Goh
Apr 1, 2016

MediaCom China appoints Peter Petermann as chief strategy officer

CHINA - MediaCom China has announced the appointment of Peter Petermann as its chief strategy officer, effective 14 April.

Peter Petermann
Peter Petermann

Based in Beijing and reporting to Rupert McPetrie, CEO of MediaCom China, Petermann will be tasked with elevating the overall quality of the agency’s “marketing-focused, insights-fuelled, strategic thinking” to inspire recommendations and output for clients.

Working alongside Fabian Kietzmann, MediaCom’s chief digital officer, he will help develop the strategic thinking and knowledge of all digital media, particularly emerging platforms and new technologies.

In a statement, McPetrie said the team is looking forward to benefitting from Petermann’s “extensive knowledge and experience.”

“He has a unique energy and background that will both complement our leadership team and drive our strategic offering forward,” he added.

Petermann’s industry experience spans 25 years, with stints at an array of agencies including Carat, Leo Burnett, Dentsu Amsterdam and Lowe/Lintas.

“The opportunities and challenges [in China] are enormous, especially for international brands," he said. "What task could be more exciting for a strategist?”

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.