Rupert McPetrie

What I learned from one year of EssenceMediacom
Mar 18, 2024
Rupert McPetrie

What I learned from one year of EssenceMediacom

On the first anniversary of the merger between Essence and Mediacom, APAC CEO Rupert McPetrie reflects on what this journey has taught him about people, communications, operations, and more.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Dentsu China's new CEO on transformation, talent, and looking beyond borders

4 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Google delays cookie deprecation again: APAC adtech leaders respond

5 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

6 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

WPP's internal whistleblower reports rose by 64% in 2023

7 WPP's internal whistleblower reports rose by 64% in 2023

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation