THE PHILIPPINES - McCann Erickson Philippines has reclaimed full creative duties for leading vitamin brand Enervon after a competitive five-way pitch involving incumbent Lowe, Publicis JimenezBasic, Estima and TBWA.
McCann Erickson had previously held the creative account for Enervon until 2005 before it was moved to Lowe Philippines.
With this win, McCann Erickson Philippines has expanded its portfolio of UNILAB’s key brands, including Biogesic, Ceelin, Tuseran, Decolgen, Skelan, Ritemed, Westmont Appebon and Unilab Corporate.
Mon Garcia, McCann Erickson managing partner, stated, “We are proud of this win, and we thank Unilab for entrusting to us another important piece of their business.”
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