M&C Saatchi to re-enter Hong Kong under Spencer Wong

The launch of M&C Saatchi Spencer Hong Kong marks the network's return to the market after ceasing operations five years ago.

Spencer Wong

MC Saatchi is relaunching in Hong Kong in partnership with creative veteran Spencer Wong.

The agency will be known as MC Saatchi Spencer Hong Kong in the special administrative region, with Wong coming on board after leaving McCann Worldgroup in March.

In a telephone interview, Wong said the role of Hong Kong had reversed from being a gateway to China to a gateway for Chinese brands to the...

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