As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.
Former lead on Cathay Pacific account promoted to fill role vacated by Spencer Wong.
The client worked with DDB previously.
Another CDF subsidiary, Duty Zero, at the Hong Kong International Airport, is an existing client.
A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.
The launch of M&C Saatchi Spencer Hong Kong marks the network's return to the market after ceasing operations five years ago.
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