Jenny Chan 陳詠欣
Feb 26, 2019

M&C Saatchi Spencer wins Smartone business

The client worked with DDB previously.

M&C Saatchi Spencer wins Smartone business

Hong Kong mobile carrier Smartone has awarded its creative duties to M&C SaatchiSpencer, Campaign Asia-Pacific has learned.

The client had worked with DDB previously, including a rebranding campaign launched in late 2017.

Following a pitch against unconfirmed competitors, M&C Saatchi Spencer has won a retainer-based contract covering branding, product launches and all integrated communications, activations and promotions, according to CEO Spencer Wong, who joined M&C Saatchi and got his name on the door in Hong Kong last August (see "M&C Saatchi to re-enter Hong Kong under Spencer Wong").

The win is a significant one that has "big implications for the agency in the Hong Kong market,” Wong told Campaign Asia-Pacific. "We are extremely happy to partner with Smartone, a progressive brand with vision.”

Campaign has reached out to DDB for comment.

Related Articles

Just Published

5 hours ago

GoFundMe launches #StopAsianHate campaign in US

The US campaign includes a central hub for donations to AAPI (Asian American and Pacific Islander) organisations.

5 hours ago

Peugeot bids to move upmarket with brand refresh ...

The new logo and campaign signify a new time for the Peugeot lion.

5 hours ago

Pret a Manger calls global creative review

Brand wants 'digital creative expertise'.

5 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.