smartone

Jun 17, 2019

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

Jun 12, 2019

Influencer ethics and accountability: Where are they?

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

Feb 26, 2019

M&C Saatchi Spencer wins Smartone business

The client worked with DDB previously.

Jun 6, 2018

Video tour: Our editors introduce the Top 1000

Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.

Jun 6, 2018

SmarTone targets drama addicts during their commute

With help from OMD and video provider MyTV Super, SmartTone is targetting on-the-go TV watchers to suggest they might enjoy their shows more with better mobile service.

Sep 15, 2017

SmarTone spells out what it has to offer in five letters

The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.