smartone

Oct 6, 2021

A tale of two trope-filled tech ads

New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.

Jun 17, 2019

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

Jun 12, 2019

Influencer ethics and accountability: Where are they?

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

Feb 26, 2019

M&C Saatchi Spencer wins Smartone business

The client worked with DDB previously.

Jun 6, 2018

Video tour: Our editors introduce the Top 1000

Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.

Jun 6, 2018

SmarTone targets drama addicts during their commute

With help from OMD and video provider MyTV Super, SmartTone is targetting on-the-go TV watchers to suggest they might enjoy their shows more with better mobile service.