A current client of M&C Saatchi Spencer, China Duty Free Group (CDFG), has awarded its upcoming tender project for the new Beijing Daxing International Airport to the agency after a pitch between three competitors that concluded in December 2018.
The duty-free retail business in the Chinese capital's new multibillion-dollar airport, slated to open in September 2019, will invite operators for tenders soon. Arrivals shopping is a fast-growing sector in Chinese airports, driven by the government’s wish to maximise domestic consumption. Duty Zero (a CDFG-Lagardère joint venture) at Hong Kong International Airport is already a client of M&C Saatchi Spencer.
M&C Saatchi Spencer will help CDFG prepare for the tender requirements, from strategy and ideation to production, and focus on consumer experience and interactivity, said Philip Tsang, the agency's content chief.
When M&C Saatchi re-entered Hong Kong under creative veteran Spencer Wong last August, Wong, now CEO and chief creative engineer, said he wanted his new entity to cater to the needs of Hong Kong as a gateway for Chinese brands and the rest of the world.