Benjamin Li
May 8, 2014

Marriott hosts regional pitch for loyalty programme

ASIA-PACIFIC - International hotel chain Marriott has called a regional creative pitch for its Marriott Rewards loyalty programme, with McCann Worldgroup and Publicis among the three agencies invited to take part, according to sources.

A Marriott rooftop bar in Bangkok
A Marriott rooftop bar in Bangkok

The pitch meetings are scheduled in Hong Kong this month, sources said.

Publicis is Marriott's creative AOR, and the agency did some social-media work on loyalty on a project basis last summer.

The client is also holding a separate digital pitch for its social-media business in China, but has not invited Publicis to that pitch, according to a source.

The brand is expanding in Asia and specifically in China, according to the Wall Street Journal, which reported that Marriott International plans to have 260 hotels in Asia by 2016, including an expansion from 60 to 125 in China. Hotels in the pipeline range from Marriott's luxury Ritz-Carlton and JW Marriott brands to its Marriott resorts and value-level Courtyard brand.

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