Malaysia's 4As announces major changes for Kancil Awards

Channel-based categories undergo revamp; public will be able to view submissions online.

Tan Kien Eng

MALAYSIA - The Kancil Awards will undergo a major overhaul with revamped categories and the addition of online viewing of submissions starting the next award season slated to begin in the first quarter of 2017.

A statement released by the Association of Accredited Advertising Agents Malaysia 4As said the changes are initiated to promote transparency and institute inclusiveness. The channel-based categories implemented until recently will be replaced with four new categories under different aims ...

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