Gabey Goh
Jan 8, 2016

Dentsu Utama resigns from 4As over 'unfounded' Kancil disqualification

MALAYSIA – Dentsu Utama has announced that it and its representatives have resigned from the Association of Accredited Advertising Agents Malaysia (4As) in protest at what it calls an "unfounded" judgment of plagiarism that led the organisation to revoke Kancil Awards for two of its campaigns.

Left: Work by Tom Anders Watkins; Right: Dentsu Utama's 'Cross River Gorilla'

Tan Kien Eng, creative council chairman and CEO of Leo Burnett Malaysia, said in a statement that the 4As initiated an investigation following various complaints about the obvious similarities of three award-winning campaigns to earlier creations, initially reported by Mumbrella late last year.

“We take a serious view of work that are deemed sufficiently close to works created originally elsewhere,” he said. “This action is being taken to remedy a contentious situation while...

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