In a statement by CEO Khairudin Rahmin, the Association of Accredited Advertising Agents Malaysia reiterated the need for advertisers to fairly compensate agencies for bespoke solutions created during the pitching process.
'Tough it out', the association urges in a music video and poster campaign featuring actual industry creatives, which was released on Christmas Eve. Members will receive a vinyl record of the original song.
Achieving equity in our industry won't be easy, but it will define success in the future.
The collective was born from the now-infamous open letter in which 600 black advertising professionals called on the industry’s leaders for action.
Temporary relief from the government is expected to mitigate unemployment and provide respite to a deeply hurt ad industry.
The agency won nine total awards including one of only two golds handed out, the other of which went to Grey Malaysia.
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