Staff Reporters
Dec 2, 2019

Leo Burnett wins top honours at Malaysia Effies

The agency won nine total awards including one of only two golds handed out, the other of which went to Grey Malaysia.

Leo Burnett
Leo Burnett

At the 12th Malaysia Effie Awards Friday night, Leo Burnett was named Agency of the Year and its client Maxis was named Brand of the Year.

The awards saw a total of 138 entries, from which 40 finalists were shortlisted, and the jury awarded two gold, eight silver, and 20 bronze awards.

All told, Leo Burnett Advertising won one gold (for 'The Unheard Prayer' for Maxis), two silvers, and six bronzes.

The other gold award went to Grey Malaysia for its 'Wanita Besi' work for Pantene (see "Yuna depicts strength in Pantene campaign for Malaysia" and "'Stay in sport' Pantene Malaysia urges girls").

Maxis won the aforementioned gold, plus one silver and four bronze awards.

The panel of 60 judges was led by chief judge Datin Seri Sharifah Menyalara Hussein, CEO and founding partner of M&C Saatchi Kuala Lumpur. The awards were organised by the Association of Accredited Advertising Agents Malaysia (4As) and supported by the Malaysian Advertisers Association (MAA) and Media Specialists Association (MSA), in association with the Malaysia External Trade Development Corporation (MATRADE).

Here's a full list of the winners for the Malaysia Effie Awards 2019 (click to enlarge):

Campaign Asia

Related Articles

Just Published

8 hours ago

F Cancer merges cancer detection and foreplay in ...

Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.

9 hours ago

How McDonald’s synced with Spotify’s audience ...

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

9 hours ago

Most marcomms pros can't prove value of their work, ...

Two in three PR and marketing professionals (66 per cent) are unable to demonstrate that their work helps their business or client, new data suggests.

9 hours ago

‘It exists to not exist in a couple of years’: why ...

Campaign interviews Cannes Lions' global director of awards Marian Brannelly.