BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.
Leo Group, The Brand Agency, BBDO Japan, BC&F, Stanley St, Ogilvy Hong Kong, Ogilvy Sydney, BMF and GIGIL won gold Effies at the first of two virtual awards shows Thursday afternoon.
The 10th annual ranking includes brand, marketer, agency holding group, agency network, agency office and independent agency.
The agency won nine total awards including one of only two golds handed out, the other of which went to Grey Malaysia.
Observers have pointed out a similar project from a coffee brand that pre-dates the famous KFC 'Pocket Store'.
See all the winners, plus judge reactions on what was praiseworthy and what the industry should think about.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins