Lindsay Stein
May 2, 2019

Losses from ad fraud are falling: ANA

The 2019 global economic loss from fraud is expected to be 11% better than 2017, but still total US$5.8 billion, according to a new report.

In 2019, the monetary damage due to ad fraud is expected to be $5.8 billion globallyand while still unacceptable, the economic loss is an improvement of 11% from 2017, according to a new report.

The fourth Bot Baseline report from White Ops and the Association of National Advertisers reveals that fraud attempts still make up about 20% to 35% of all ad impressions year-round, yet the amount of fraud getting through and being paid...

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