Kenny Lim
Feb 10, 2010

Leo Burnett consolidates operations in Thailand; appoints chairman & managing director

BANGKOK - Leo Burnett has announced a new company architecture that integrates its key operations including Black Pencil and Arc Worldwide to become a group in Thailand.

Leo Burnett consolidates operations in Thailand; appoints chairman & managing director
According to a statement, the move is expected to streamline operations into one group to achieve synergy and to attain the targeted revenue growth of 15 per cent in 2010 while offering fully integrated communication solutions in the market.

As part of the move, On-Usa Lamliengphol (pictured), CEO of Leo Burnett Thailand, has been named chairman of Leo Burnett Group Thailand, responsible for leading the management team plus the development and growth of the entire group.

Formerly general manager, Somkiat Larptanunchaiwong has been made managing director of Leo Burnett Thailand. He will be managing both Leo Burnett and Black Pencil.

On the change, Jarek Ziebinski, president of Leo Burnett and Arc Asia-Pacific, said, “Leo Burnett is a growth focused creative enterprise. We build our operational structures and management teams in a way that facilitates us capture all business opportunities.”

“The Leo Burnett Group architecture is one such structure that helps to boost growth, achieve synergies and the best utilisation of our resources. I am confident that the new architecture, under the leadership of On-Usa and Somkiat, will double our organic growth rate to 15 per cent this year," he added.

On their new roles, Lamliengpol said: “This new management architecture combines expertise in all areas of marketing communications into one. We could best offer multi-solutions to cater to the different needs of clients.”

Larptanunchaiwong added: “My goal is to further push the agency to new heights. We aim to grow further and leverage our edges as one holistic communications agency and the support from the fully-integrated group to cater to the needs of our clients and bolster growth and creativity.”
Campaign Asia

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