Benjamin Li
Aug 2, 2012

Karl Wu joins Nokia as APAC director, agency management and media planning

ASIA-PACIFIC - China-born and educated Karl Wu (伍雷), most recently chief integration officer for Aegis Media China, resigned on 31 July and started a new job the next day as Nokia's Asia-Pacific director of agency management and media planning.

Karl Wu
Karl Wu

Wu (pictured) is based in Nokia’s office in Beijing, the brand's Asia-Pacific headquarters since January. Will Harris, Nokia's head of marketing for Southeast Asia and Asia-Pacific, has decided to return to the UK.

At Nokia, Wu’s responsibility covers all agency touchpoints (including branding, creative, media, digital and PR) and media-planning management over a dozen APAC countries, with focus on key markets.
Wu is a China-born and educated marketing industry veteran with more than 20 years of experience in China, Canada and Asia-Pacific. Prior to his two years with Aegis Media China, where he focused on corporate and business development through M&A and integration between Aegis Media companies. Before Aegis he was director of marketing and branding strategy at Intel China in Beijing for almost three years, and chief operating officer at Publicis Vivaki Exchange before that. 
He also held senior management positions for NBA China and ZenithOptimedia. In his early career, Wu worked for Bell, Canada's largest telecommunications company, in Toronto, and for Publicis agency Saatchi & Saatchi in both China and Canada. 
Nokia hired another agency head in July, when Simon Woodward, former chief executive officer of UM China, joined the company as global head of agencies and media management. Woodward joined Nokia in June and has moved from Shanghai to the UK to take up the new post.
Campaign China

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