Havas Group's Greater China chairman and CEO Karl Wu opens up about acquiring Front Networks during the lockdown, the expat talent crunch, and the journey towards a more localised advertising industry in China.
Front Networks has a team of more than 200 people, with offices in Beijing and Shanghai.
Outgoing leader has spent 30 years in the network and has seen the business grow to more than 1100 staff across six locations.
Karl Wu will be responsible for Havas Media Group’s brands in China, Hong Kong and Taiwan.
ASIA-PACIFIC - China-born and educated Karl Wu (伍雷), most recently chief integration officer for Aegis Media China, resigned on 31 July and started a new job the next day as Nokia's Asia-Pacific director of agency management and media planning.
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