Jenny Chan 陳詠欣
Oct 28, 2016

Havas Media names Mediacom's Karl Wu as Greater China CEO

Karl Wu will be responsible for Havas Media Group’s brands in China, Hong Kong and Taiwan.

Karl Wu
Karl Wu

BEIJING - Havas Media has appointed Karl Wu (伍雷) as CEO for Greater China.

Based out of Beijing, Wu will be responsible for Havas Media, Arena Media, Socialyse, Affiperf, Ecselis and Mobext in China, Hong Kong and Taiwan.

He will report to Havas' global executive committee, represented by his predecessor Christophe Cases, who will relinquish his role as CEO of Greater China but continue to be based in China in his global role as deputy global managing director of Havas Media Group. 

Wu was most recently the COO of Mediacom China and concurrently the Asia Pacific managing director of one of the agency’s largest clients, Volkswagen.

Prior to joining Mediacom, Wu led digital marketing, agency and media management for Microsoft Asia Pacific (formerly Nokia Devices & Services before the business was acquired). He has also held senior positions at Aegis Media (now folded under Dentsu Aegis Network), Vivaki (under Publicis), as well as Intel and NBA in China and Bell Canada in Canada.

On his appointment, Wu said, “I have been on both sides of the table, and I can see the changes needed for our industry to deliver better customer value.”   

Campaign Asia

Related Articles

Just Published

1 hour ago

Industry needs to get better at short-form ads, ...

Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.

8 hours ago

Cannes Lions 2024: APAC winners

While Ogilvy Singapore secured one of the most prestigious awards at the Festival, and The Monkeys also nabbed a Grand Prix, the overall regional performance fell short.

8 hours ago

Cannes Lions 2024: Must-see Grand Prix winning work ...

Bookmark this page for the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.