Staff Reporters
Oct 15, 2010

Jiangsu and other local TV networks to 'live auction' advertising slots

BEIJING - At least three local TV networks in China - Anhui, Jiangsu and Hunan – are believed to have plans to live auction their advertising time slots this year, following the example of CCTV’s famous annual bidding.

Jiangsu and other local TV networks to 'live auction' advertising slots

This year, the base price for sponsoring the a popular TV dating show from Jiangsu TV station 'If you are the one' (fei cheng wu rao — pictured) is set at US$5.9 million (RMB40 million) for a season. The total base price for TV and online advertising slots and sponsorship for the whole year of 2011 is US$59 million (RMB400 million), making it the most expensive show for advertisers.

Sponsorship fee for Hunan TV's decade-old show 'Joyful Base Camp' (kuai le da ben ying) for six months is set at US$5.6 million (RMB38 million).

Anhui TV station will hold the bidding on 20 November, while Jiangsu and Hunan's auctions are to be held on 5 and 10 November respectively — all ahead of CCTV's upfront ads sales.

Campaign China

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