Amid ICO investigation, digital ad industry trade body wants to minimise 'potential risks that content categories can pose'.
The shops were being probed after independent production companies accused advertising agencies of improper practices.
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
BEIJING - At least three local TV networks in China - Anhui, Jiangsu and Hunan – are believed to have plans to live auction their advertising time slots this year, following the example of CCTV’s famous annual bidding.
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