Oliver McAteer
Nov 14, 2018

Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG

The shops were being probed after independent production companies accused advertising agencies of improper practices.

Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG

A US Justice Department investigation into suspected manipulation of the bidding process for production work has concluded for several holding companies.

Omnicom Group, MDC Partners and Publicis Group all confirmed the probes have closed without any action being taken against them in separate Securities and Exchange Commission (SEC) filings published today. IPG confirmed via email. 

WPP, which had three of its subsidiaries subpoenaed by the US Department of Justice Antitrust Division, was not immediately available for comment. 

In 2016, The Wall Street Journal reported ad agencies may have been funneling work to their in-house production units by pressuring independent production companies to bow out of contract bids.

A number of production companies claimed they had received requests from ad agencies to inflate their bids for commercial work, making them seem less attractive to clients. In comparison, the uninflated bids from agency production companies or shops within the same holding company appeared more reasonable.

Source:
Campaign US

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